BBC World News Features Internet Advertising Attorney Richard B. Newman on Facebook’s 2018 Mission Statement
On January 5, 2018, BBC World News called on Internet advertising lawyer Richard B. Newman to provide commentary on Mark Zuckerberg’s mission to “fix” Facebook. Mr. Newman expressed that because social media companies have come under fire for allowing so-called bogus-news and fake political ads on their platforms during the 2016 U.S. elections, public-facing announcements regarding the implementation of policies designed to better monitor the activities and protect the privacy of users are not surprising.
“My personal challenge for 2018 is to focus on fixing these important issues,” Mr. Zuckerberg wrote in a post on his Facebook page. “We won’t prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse of our tools. If we’re successful this year then we’ll end 2018 on a much better trajectory.”
In addition to the “fake news” problem, Facebook is facing scrutiny for issues related to consumer privacy and its ad-targeting capabilities. Mr. Newman discussed the intensifying regulatory scrutiny into children’s privacy and Mr. Zuckerberg’s comments regarding issues facing the technology sector, including the benefits and risks of encryption and cryptocurrency.
See the full text of Mr. Zuckerberg’s post below:
“Every year I take on a personal challenge to learn something new. I’ve visited every US state, run 365 miles, built an AI for my home, read 25 books, and learned Mandarin.
I started doing these challenges in 2009. That first year the economy was in a deep recession and Facebook was not yet profitable. We needed to get serious about making sure Facebook had a sustainable business model. It was a serious year, and I wore a tie every day as a reminder.
Today feels a lot like that first year. The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.
My personal challenge for 2018 is to focus on fixing these important issues. We won’t prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse of our tools. If we’re successful this year then we’ll end 2018 on a much better trajectory.
This may not seem like a personal challenge on its face, but I think I’ll learn more by focusing intensely on these issues than I would by doing something completely separate. These issues touch on questions of history, civics, political philosophy, media, government, and of course technology. I’m looking forward to bringing groups of experts together to discuss and help work through these topics.
For example, one of the most interesting questions in technology right now is about centralization vs decentralization. A lot of us got into technology because we believe it can be a decentralizing force that puts more power in people’s hands. (The first four words of Facebook’s mission have always been “give people the power”.) Back in the 1990s and 2000s, most people believed technology would be a decentralizing force.
But today, many people have lost faith in that promise. With the rise of a small number of big tech companies — and governments using technology to watch their citizens — many people now believe technology only centralizes power rather than decentralizes it.
There are important counter-trends to this –like encryption and cryptocurrency — that take power from centralized systems and put it back into people’s hands. But they come with the risk of being harder to control. I’m interested to go deeper and study the positive and negative aspects of these technologies, and how best to use them in our services.
This will be a serious year of self-improvement and I’m looking forward to learning from working to fix our issues together.”
Richard B. Newman is an Internet marketing compliance and regulatory defense attorney at Hinch Newman LLP focusing on advertising and digital media matters. His practice includes conducting legal compliance reviews of advertising campaigns, representing clients in investigations and enforcement actions brought by the Federal Trade Commission and state Attorneys General, commercial litigation, advising clients on promotional marketing programs, and negotiating and drafting legal agreements.
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