Internet Marketing Law Blog

The Internet Marketing Law Blog covers recent developments in marketing, advertising, digital media, communications and consumer protection law that may impact your business

2017: The FTC Year in Review

Heading into 2017, Acting Chairman Ohlhausen described 2016 at the FTC by stating that the agency “continued to tackle the issues of most importance to consumers, including fraud utilizing traditional and novel platforms, deceptive advertising, privacy and data...

California’s Updated Auto-Renewal Law Effective in 2018

The FTC continues to aggressively target negative option offers that deceptively induce consumers through a “free trial” or low-cost initial fee to make a purchase without being informed there will be recurring charges unless they cancel. All material terms must be...

FTC Publishes Exploratory Report Examining Native Advertising

The Federal Trade Commission has released a staff report summarizing agency-commissioned exploratory research from 2014-2015. The report, entitled “Blurred Lines: An Exploration of Consumers’ Advertising Recognition in the Contexts of Search Engines and Native...

SCOTUS Considers Cell Phone Location Tracking Data Privacy Case

On November 29, 2017 the U.S. Supreme Court heard oral argument in United States v. Carpenter, an appeal from a Sixth Circuit decision that held the warrantless collection by law enforcement of historical cell-site location data did not violate the Fourth Amendment....

FTC Releases Draft Strategic Objectives Through 2022

The  FTC has released its draft Strategic Plan for Fiscal Years 2018 to 2022 for public review and comment, as required under the GPRA Modernization Act of 2010, using guidance issued by the Office of Management and Budget.  FTC’s last updated strategic plan was...