Focused on Internet Marketing and Advertising Law

Richard B. Newman is one of the most highly-recognized and distinguished Internet marketing compliance and regulatory defense lawyers in the industry.  His core areas of practice and considerable experience representing companies and individuals in the marketing, advertising, digital media, technology and communications sectors allow Richard to assist his clients successfully navigate complex and rapidly evolving laws, regulations and industry best practices.

Over the years, Richard has been involved in some of the most important advertising-related regulatory investigations and enforcement actions in the country.  He litigates cutting-edge issues against the FTC on behalf of affiliate marketers and is one of only a small handful of regulatory defense attorneys to have challenged the authority of the Commission to seek disgorgement, at all.  Importantly, Richard has also successfully convinced the FTC to drop investigations after exposing weaknesses.

He has successfully obtained modification of onerous asset freezes and reporting requirements, and negotiated settlements where defendant-marketers paid only a small portion of the damages alleged by the FTC.

Richard works with marketers to prevent and optimally resolve advertising related regulatory issues

From affiliate advertising and lead generation compliance to complex commercial litigation and regulatory investigations/ defense, from email marketing, Telephone Consumer Protection Act (TCPA) issues and telemarketing challenges to privacy and data security, Richard possesses a proven track record of enthusiastically assisting a full range of marketing clients to obtain the best possible results by unraveling even the most complex challenges while managing costs at every turn.

In addition to representing advertising, affiliate networks, publishers and lead generators in federal and state government investigations, the scope of his practice includes, but is not limited to:

  • Complex commercial litigation defense
  • Arbitration and mediation
  • Internet law
  • Intellectual property filing and litigation
  • Lanham Act and comparative advertising litigation
  • Negotiating and drafting the full range of advertiser, network, affiliate, lead generation and data license agreements to minimize the potential for liability, fraud and collections issues while maximizing revenue
  • Preparing website terms of use and privacy policies
  • Advertising, creative copy, pre-sale page and disclosure compliance clearance
  • Subscription-based and recurring revenue business model compliance
  • Lead generation and aggregation compliance
  • Email (CAN-SPAM and California BPC 17529.5 ) and telemarketing compliance
  • eCommerce and technology-related counseling
  • Privacy and data security counseling

Richard is a client-focused attorney. 

It is his well-rounded and unique experience, concentrated focus upon internet marketing and advertising law, ability to anticipate regulatory maneuvers and dedication to cost-effective and individualized client service – advocating his clients’ interests aggressively and pursuing the strategy that best aligns with their business priorities – that set Richard apart. 

Contact Richard directly for a FREE consultation via the online Case Submission Form.


“Richard is a superb FTC defense lawyer and comes highly-recommended. His knowledge of advertising laws and policies is in-depth, up-to-date and he knows how to ask the right questions to help best present a case. He also has a comprehensive knowledge of what the FTC does and does not focus upon. Most importantly, he helped our industry leading online education business to obtain a favorable resolution and closure of an aggressive agency investigation within our modest budget and without a penalty or further action. He is incredibly honest about his time and worked directly with us through to successful completion. ‎His government investigation and regulatory defense insights are second to none. Richard is your secret weapon in defending against FTC / AG inquiries. Thank you, Richard!”

David Y, Online Learning Entrepreneur

“Best lawyer I have ever had! I called Richard in a panic about a complicated advertising-related legal matter. He took the time – over the weekend – to calm me down and explain my options. All of this was done before I was even a client! He is incredibly generous with his time and kept me informed every step of the way. Richard is a fierce advocate that has a sophisticated knowledge of advertising law. In fact, during oral argument at a hearing, a third party involved in my case remarked to me how impressed he was with Richard. He also put the interests of my family first, at all times. I have worked with many attorneys in my career and Richard is the best. He is professional, dedicated, courteous, ethical and a genuinely caring person. He came through for me and my family in a huge way. As a mother of two young children, I cannot thank him enough for the results he delivered.”

Jenny, Affiliate Marketer

“Highly professional and honest. We retained Richard for an FTC defense case. His expertise in FTC matters is unmatched and has proven to be very effective. Richard handled our confidential matter with great respect and was very easy to work with. His communication skills are superb and he doesn’t nickel and dime you for every email sent back and forth. Mr. Newman is also very honest, refraining from pulling in other attorneys for things he could do himself, thus saving us money. He fought hard for us, usually 7 days a week until the case was resolved in a manner we were extremely happy with. We would highly recommend Richard for any FTC-related, advertising or Internet-related case.”

Jimmy, Digital Technology Entrepreneur

“Being in the dietary supplement niche, I knew I needed someone aggressive with vast knowledge of FTC advertising compliance and claim substantiation. Always better safe than sorry. Well, to say that I am blown away by Richard’s comprehension and familiarity with this stuff is an understatement. Richard’s attention to detail and available scientific literature was far beyond what I expected, yet he still kept it simplistic enough for me to grasp as a digital marketer. The thing I like most about him is he’s always available — day or night, and even weekends or holidays, via email or phone. Literally, any time I need him, he is there and responds instantly. We have consistent and regular meetings to go over the marketing project. The devotion he provides is just awesome. Never once have I feel like I was just a number. Richard advises on many different advertising compliance requirements, as well as various solution options. Richard is a highly experienced attorney who clearly fights for his clients. I feel 100% safe knowing he is guarding my website. Top notch”

CB, Affiliate Marketer

“We retained Richard Newman to represent us on matters over the past five years. We have been so pleased with his efforts on our behalf that Richard continues to provide counsel for our business interests related to commercial transactions. Richard is very thorough, highly ethical and pragmatic with a unique focus resolving issues before they spin out of control. We are fortunate to have him as our counsel.”

GHR, Managing Director of a Global Architecture Design Consultancy