FTC defense lawyer Richard B. Newman of Hinch Newman LLP is featured by Data Protection Leader, an international publication for authoritative data professionals offering analysis and guidance on data privacy, compliance and data protection regulations.
The article is entitled “Complying with the FTC’s COPPA Rule in a Data-Driven World.”
The Children’s Online Privacy Protection Act (COPPA) is designed to track and regulate the online personal information of children under the age of 13. Mr. Newman makes clear that, “The FTC’s Division of Privacy and Identity Protection has been extremely active of late investigating and taking action against those that compromise the online privacy of children by failing to obtain parental consent before collection their personal information.” Mr. Newman also explains who must comply with COPPA, the requirement of “verifiable consent” and that if another company collects personal information through a child-directed site or service, such as through an advertising network or plug-in, the operator is responsible.
He concludes the article by discussing noteworthy enforcement actions and trends.
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Richard B. Newman is an Internet marketing compliance and regulatory defense attorney at Hinch Newman LLP focusing on advertising and digital media matters. His practice includes conducting legal compliance reviews of advertising campaigns, representing clients in investigations and enforcement actions brought by the Federal Trade Commission and state Attorneys General, commercial litigation, advising clients on promotional marketing programs, and negotiating and drafting legal agreements.
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