FTC Halts Alleged Online “Free Trial” Subscription Scheme

On May 8, 2020, the Federal Trade Commission announced that the operators of an alleged  online subscription scheme agreed to settle charges that they tricked consumers out of more than $74.5 million by luring them with purported “free trial” offers for cosmetics and dietary supplements, then enrolling them in subscriptions and billing them without their consent.

According to the 2019 complaint, since at least April 2016, AH Media Group, LLC (AH Media) and the company’s owners, Henry Block and Alan Schill, pitched at least eight different product lines to consumers.  The FTC alleges that the defendants primarily sold cosmetics and dietary supplements with claims that they promote younger-looking skin or weight loss.

The FTC alleged that the defendants used deceptive websites to charge consumers for both the “trial” product and ongoing monthly subscription plans.  The defendants allegedly claimed consumers would have to pay only a small shipping and handling fee for the trial, while hiding the actual cost.  After two weeks, the defendants allegedly charged consumers $90 for the trial product and enrolled them in unwanted and costly negative option subscription plans.

The defendants also allegedly used a network of shell companies and straw owners to process consumer payments.  The FTC charges that, by using dozens of nominally distinct companies, the defendants circumvented underwriting requirements and monitoring programs and made it more difficult to be detected by consumers and law enforcement.

In October 2019, the FTC filed an amended complaint adding Zanelo, LLC as a defendant, alleging it also was active in the AH Media scheme.

The court orders settling the FTC’s complaint ban the defendants from negative option marketing, in which the absence of affirmative consumer action constitutes consent to be charged for goods or services.  The orders require the defendants to get consumers’ consent before billing them, and imposes financial judgments, which the FTC may use to send refunds to affected consumers.

“These companies promised free products for only the cost of shipping, but then charged consumers for expensive subscriptions,” said Andrew Smith, Director of the FTC’s Bureau of Consumer Protection.  Ask any FTC lawyer, the agency will continue to go after companies that offer supposedly ‘free’ trial offers, but hide the real terms and conditions in the fine print.

In addition to the ban on negative option marketing, the proposed settlement with Schill and Zanelo, LLC bans the defendants from misrepresenting any fact material to consumers concerning any good or service, and requires the defendants to provide clear and conspicuous disclosures regarding fees and refunds.

That order also requires the defendants to obtain the express consent from consumers before charging them or debiting money from their bank accounts, and requires that they get preauthorization before making any electronic fund transfers.

Finally, the order imposes a $74.5 million judgment against the defendants.

The proposed order against AH Media and Block contains the same conduct provisions as the Schill and Zanelo, LLC order, but imposes a $67 million judgment against the defendants.

The monetary judgments in both orders are partially suspended.

In all, the defendants are required to turn over approximately $4,345,000.

Richard B. Newman is an Federal Trade Commission (FTC) compliance and defense attorney at Hinch Newman LLP.  Follow FTC defense lawyer on National Law Review.

Informational purposes only. Not legal advice. May be considered attorney advertising.

Richard B. Newman

Richard B. Newman is a nationally recognized FTC advertising compliance, CID investigation and regulatory enforcemetn attorney. He regularly provides advertising counsel and represents clients in high-profile investigations and enforcement proceedings initiated by the Federal Trade Commission, state attorneys general, departments of consumer affairs, and other federal and state agencies with jurisdiction over advertising and marketing practices. Richard is also an ecommerce lawyer and spam defense attorney. His practice additionally focuses upon false advertising defense, data privacy, cybersquatting, intellectual property law and transactional matters relating to the dissemination of national advertising campaigns, including the gamut of affiliate marketing, telemarketing, lead generation, list management and licensing agreements. Richard advises clients on how to minimize the legal risks associated with digital marketing, email marketing, telemarketing, social media influencer campaigns, endorsements and testimonials, negative option marketing models, native advertising, online promotions and comparative advertising,

To Learn More About This Topic or if You Have Questions, Contact an Experienced FTC Compliance and Defense Lawyer