Richard B. Newman, an FTC advertising compliance and defense lawyer at Hinch Newman LLP, was quoted in New York Magazine on social media influencer campaigns and compliance with the FTC’s Endorsement Guides. The Guides reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. The FTC requires that, if influencers are endorsing a brand and have a “material connection” to the marketer, that relationship must be clearly disclosed, unless the connection is already clear from the context of the endorsement. Mr. Newman was quoted as saying, “If an influencer is doing it as part of a sponsored campaign or being compensated in the form of free products, a disclosure is required.”
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Richard Newman is an attorney at Hinch Newman LLP. Email him at firstname.lastname@example.org, or call him at (212) 756-8777.
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