New York Magazine Quotes Richard B. Newman on Social Media Influencers

Richard B. Newman, an FTC advertising compliance and defense lawyer at Hinch Newman LLP, was quoted in New York Magazine on social media influencer campaigns and compliance with the FTC’s Endorsement Guides. The Guides reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. The FTC requires that, if influencers are endorsing a brand and have a “material connection” to the marketer, that relationship must be clearly disclosed, unless the connection is already clear from the context of the endorsement. Mr. Newman was quoted as saying, “If an influencer is doing it as part of a sponsored campaign or being compensated in the form of free products, a disclosure is required.”

You may read the article, here.

Richard Newman is an attorney at Hinch Newman LLP. Email him at, or call him at (212) 756-8777.

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Richard B. Newman

Richard B. Newman is a nationally recognized FTC advertising compliance, CID investigation and regulatory enforcemetn attorney. He regularly provides advertising counsel and represents clients in high-profile investigations and enforcement proceedings initiated by the Federal Trade Commission, state attorneys general, departments of consumer affairs, and other federal and state agencies with jurisdiction over advertising and marketing practices. Richard is also an ecommerce lawyer and spam defense attorney. His practice additionally focuses upon false advertising defense, data privacy, cybersquatting, intellectual property law and transactional matters relating to the dissemination of national advertising campaigns, including the gamut of affiliate marketing, telemarketing, lead generation, list management and licensing agreements. Richard advises clients on how to minimize the legal risks associated with digital marketing, email marketing, telemarketing, social media influencer campaigns, endorsements and testimonials, negative option marketing models, native advertising, online promotions and comparative advertising,

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