Month: January 2025

Eleventh Circuit Vacates TCPA One-to-One Consent Rule Immediately After FCC Postpones its Effective Date

On the eve prior to its effective date, the FCC’s One-to-One Consent Rule which sought to redefine the meaning of “prior express written consent” under the Telephone Consumer Protection Act, was postponed for one year by order of the FCC’s Consumer and Government Affairs Bureau.  Just minutes thereafter, the rule was struck down by the…

Lead Generation One-to-One TCPA Consent Rule and Marketing Contract Considerations

The FCC’s new rule requiring one-to-one consent becomes effective January 27, 2025.  Much has been made about the myriad nuances those in the lead generation ecosystem must attend to in order to comply with the new rule.  However, an often overlooked aspect of the new rule involves required and diligent contracting practices associated therewith. In…

FTC Proposes Changes to Business Opportunity Rule to Deter Deceptive Earnings Claims – Republican Commissioners Dissent

On January 13, 2025, the Federal Trade Commission announced that it is seeking comment on proposed changes to the Business Opportunity Rule and a proposed new Earnings Claim Rule.  According to the FTC, the two, taken together, “would strengthen the agency’s tools to curb deceptive earnings claims in industries where they are pervasive: multi-level marketing…