Advertising and Marketing
FTC Adds Senior Executives That Allegedly Played Key Roles in Alleged Amazon Prime Enrollment Scheme
By Richard B. Newman |
As previously blogged about here, in June 2023, the Federal Trade Commission announced an action against Amazon.com, Inc. for allegedly enrolling consumers in its Prime program without consent and knowingly making it difficult for consumers to cancel their subscriptions. On September 20, 2023, the FTC accounced that it has added senior executives that allegedly played…
Lead Generator Faces Devastating Civil Monetary Penalties for Alleged Telemarketing Sales Rule Violations
By Richard B. Newman |
On September 1, 2023, an Illinois federal court ruled in the matter of Federal Trade Commission v. Day Pacer LLC, et al. (N.D. Ill. Sept. 1, 2023) that Day Pacer (f/k/a EduTrek) and company executives violated the Telemarketing Sales Rule (TSR) by allegedly making millions of calls to telephone numbers on the National Do Not…
NY AG and FTC Secure $1.6M from Online Apartment Finder for Allegedly Defrauding Renters
By Richard B. Newman |
On August 28, 2023, the New York Attorney General and the Federal Trade Commission (FTC) announced that they have secured $1.6 million from Roomster, an online apartment search platform, and its owners, for allegedly defrauding millions of renters nationwide by posting unverified apartment listings and fake reviews. The consent order also prohibits Roomster and its…
Telemarketer Fees to Access the FTC’s National Do Not Call Registry to Increase in 2024
By Richard B. Newman |
The fees for telemarketers accessing phone numbers on the National Do Not Call (DNC) Registry will increase in FY 2024, which starts on October 1, 2023. All telemarketers calling consumers in the United States are required to download the numbers on the National DNC Registry to ensure they do not call consumers who have registered…
FTC and State Law Enforcers Announce Lead Generation Telemarketing Enforcement Sweep
By Richard B. Newman |
On July 18, 2023, the Federal Trade Commission and more than 100 federal and state law enforcement partners nationwide, including the attorneys general from all 50 states and the District of Columbia, announced a new crackdown on illegal telemarketing calls involving more than 180 actions targeting operations responsible for billions of calls to U.S. consumers.…
FTC Publishes Final Revised Endorsement Guides, Updates a Staff FAQ Publication and Proposes a New Rule Governing Fake Reviews
By Richard B. Newman |
The Federal Trade Commission’s Endorsement Guides were first enacted in 1980 and amended in 2009. The Guides provide guidance to businesses and others to ensure that advertising using endorsements or testimonials is truthful. Advertisers that deceive consumers via endorsements or testimonials may violate the FTC Act. The Guides, among other things, state that advertisers need…