Lead Generation

Telemarketer Fees to Access the FTC’s National Do Not Call Registry to Increase in 2024

The fees for telemarketers accessing phone numbers on the National Do Not Call (DNC) Registry will increase in FY 2024, which starts on October 1, 2023. All telemarketers calling consumers in the United States are required to download the numbers on the National DNC Registry to ensure they do not call consumers who have registered…

FTC and State Law Enforcers Announce Lead Generation Telemarketing Enforcement Sweep

On July 18, 2023, the Federal Trade Commission and more than 100 federal and state law enforcement partners nationwide, including the attorneys general from all 50 states and the District of Columbia, announced a new crackdown on illegal telemarketing calls involving more than 180 actions targeting operations responsible for billions of calls to U.S. consumers.…

FTC Publishes Final Revised Endorsement Guides, Updates a Staff FAQ Publication and Proposes a New Rule Governing Fake Reviews

The Federal Trade Commission’s Endorsement Guides were first enacted in 1980 and amended in 2009.  The Guides provide guidance to businesses and others to ensure that advertising using endorsements or testimonials is truthful.  Advertisers that deceive consumers via endorsements or testimonials may violate the FTC Act.  The Guides, among other things, state that advertisers need…

FTC Explores Environmental Claims and Civil Penalty Rulemakings

On May 23, 2023, the Federal Trade Commission hosted a national workshop designed to consider the current state of recycling practices and recycling-related advertising. This follows an FTC announcement in December 2022 that the agency was seeking public comment on potential updates and changes to its ‘Green Guides’ for the use of environment marketing claims. …

FTC Compliance and Defense Lawyer Discusses Existential Threat to Lead Generation Industry

As previously blogged about here, the FCC recently proposed a rule that would turn the lead generation on its head.  The proposed new rule goes quite a bit further than simply requiring wireless carriers to block texts from illegitimate numbers.  See more, here. In addition to carrier investigation and blocking obligations, as well as an extension of DNC…

FCC Proposed Rule Would Turn Lead Generation Industry on its Head

The FTC has issued a Notice of Proposed Rulemaking that would devastate the lead generation industry if enacted. The FCC Chairwoman has proposed a new rule that would block unlawful robotexts.  Read more, here. The FCC first issued a Report and Order requiring mobile wireless providers to block text messages from numbers on a reasonable Do Not…