Month: February 2026
SCAM Act Legislation Introduced to Hold Platforms Accountable for Deceptive Ads
By Richard B. Newman |
On February 4, 2026 Senators Gellego (D-AZ) and Moreno (R-OH) introduced bipartisan legislation to crack down on deceptive online ads. The Safeguarding Consumers from Advertising Misconduct (“SCAM”) Act would require online platforms to take reasonable steps to prevent fraudulent and deceptive ads and strengthen accountability when they slip through the cracks. The bill could potentially…
FTC Reminds Data Brokers Not to Provide PII to Foreign Adversaries
By Richard B. Newman |
On February 9, 2026, the Federal Trade Commission sent letters to various data brokers warning them of their responsibility to comply with the Protecting Americans’ Data from Foreign Adversaries Act of 2024 (PADFAA). PADFAA prohibits data brokers from selling, releasing, disclosing, or providing access to personally identifiable sensitive data about Americans to any foreign adversary,…
What Marketers Need to Know to Comply with FTC Consumer Review Rule Prohibition on Insider Consumer Reviews
By Richard B. Newman |
As previously covered here and here, the Federal Trade Commission has recently warned businesses to comply with the FTC Consumer Review Rule. On December 22, 2025, the FTC announced that it sent warning letters to alert a number of companies of potential violations of the Rule on the Use of Consumer Reviews and Testimonials (the…