Internet Marketing Law Blog

Lead Generator Faces Devastating Civil Monetary Penalties for Alleged Telemarketing Sales Rule Violations

On September 1, 2023, an Illinois federal court ruled in the matter of Federal Trade Commission v. Day Pacer LLC, et al. (N.D. Ill. Sept. 1, 2023) that Day Pacer (f/k/a EduTrek) and company executives violated the Telemarketing Sales Rule (TSR) by allegedly making millions of calls to telephone numbers on the National Do Not…

NY AG and FTC Secure $1.6M from Online Apartment Finder for Allegedly Defrauding Renters

On August 28, 2023, the New York Attorney General and the Federal Trade Commission (FTC) announced that they have secured $1.6 million from Roomster, an online apartment search platform, and its owners, for allegedly defrauding millions of renters nationwide by posting unverified apartment listings and fake reviews. The consent order also prohibits Roomster and its…

Telemarketer Fees to Access the FTC’s National Do Not Call Registry to Increase in 2024

The fees for telemarketers accessing phone numbers on the National Do Not Call (DNC) Registry will increase in FY 2024, which starts on October 1, 2023. All telemarketers calling consumers in the United States are required to download the numbers on the National DNC Registry to ensure they do not call consumers who have registered…

FTC and State Law Enforcers Announce Lead Generation Telemarketing Enforcement Sweep

On July 18, 2023, the Federal Trade Commission and more than 100 federal and state law enforcement partners nationwide, including the attorneys general from all 50 states and the District of Columbia, announced a new crackdown on illegal telemarketing calls involving more than 180 actions targeting operations responsible for billions of calls to U.S. consumers.…

FTC Publishes Final Revised Endorsement Guides, Updates a Staff FAQ Publication and Proposes a New Rule Governing Fake Reviews

The Federal Trade Commission’s Endorsement Guides were first enacted in 1980 and amended in 2009.  The Guides provide guidance to businesses and others to ensure that advertising using endorsements or testimonials is truthful.  Advertisers that deceive consumers via endorsements or testimonials may violate the FTC Act.  The Guides, among other things, state that advertisers need…

Richard B. Newman Quoted in Cybersecurity Law Report on Xbox and Alexa FTC COPPA Case Lessons: Biometrics, Avatars and Other New Expectations

FTC advertising compliance and defense lawyer Richard B. Newman was recently quoted in an article for Cybersecurity Law Report titled “Xbox and Alexa COPPA Case Lessons: Avatars, Biometrics and Other New Expectations.” The article discusses the FTC’s recent privacy enforcement run and how it reinforces regulators’ expanding expectations for companies using video and audio recordings, smart devices…