Privacy and Data Security

Jun 30 2018

California’s Privacy Law Will Directly Impact Internet Marketers

California has enacted the most stringent, GDPR-like privacy legislation in the United States. It will directly impact the way that digital marketers do business and the manner in which consumers’ personal data is collected and monetized. The California Privacy Act (AB 375) will take effect in January 2020. It provides consumers with the right to…

Jun 7 2018

Privacy and Data Security – FTC Loses Appeal Over Data Security Order

The Federal Trade Commission (FTC) has been increasingly more aggressive in terms of privacy and data security investigations and enforcement for more than a decade. In 2013, the FTC sued LabMD alleging that lax data security practices had resulted in the exposure of sensitive information about thousands of consumers. LabMD denied wrongdoing and argued that…

Jun 5 2018

Vermont’s New Data Broker Law

On May 22, 2018, the State of Vermont enacted the country’s first data broker law. As set forth by the new law, a data broker is defined as “a business, or unit or units of a business, separately or together, that knowingly collects and sells or licenses to third parties the brokered personal information of…

Jun 3 2018

FTC Grants Petition to Modify Online Tracking Order

In August 2009, a final order was entered in a matter initiated by the Federal Trade Commission against Sears Holdings Management Corporation. According to the FTC, from 2007 through 2008 Sears utilized a downloadable software application that collected sensitive information from users without disclosing its data collection practices. In part, the order obligated Sears to…

May 6 2018

California’s Anti-Big Data Consumer Right to Privacy Act Gathers Momentum

All signs are that California’s controversial ballot initiative, Consumer Right to Privacy Act of 2018, is gathering momentum ahead of a November vote.  Telecom and Internet-based business are preparing to oppose the ballot measure. The initiative has been introduced by two California citizens and would impose new data privacy and security obligations, as well as significant liability for the…

Jan 18 2018

FTC Releases Privacy and Data Security Update (2017)

The FTC has released is Privacy and Data Security Update (2017).  The report provides a comprehensive overview of the agency’s enforcement, policy initiatives, and consumer outreach and business guidance in the areas of privacy and data security.  The FTC is the country’s primary privacy and data security enforcer. The FTC uses a variety of tools to…