Internet Marketing Law Blog
Lead Generation One-to-One TCPA Consent Rule and Marketing Contract Considerations
By Richard B. Newman | | Advertising and Marketing, Lead Generation, Telemarketing
The FCC’s new rule requiring one-to-one consent becomes effective January 27, 2025. Much has been made about the myriad nuances those in the lead generation ecosystem must attend to in order to comply with the new rule. However, an often overlooked aspect of the new rule involves required and diligent contracting practices associated therewith. In…
FTC Proposes Changes to Business Opportunity Rule to Deter Deceptive Earnings Claims – Republican Commissioners Dissent
By Richard B. Newman | | Advertising and Marketing, FTC, Internet Law
On January 13, 2025, the Federal Trade Commission announced that it is seeking comment on proposed changes to the Business Opportunity Rule and a proposed new Earnings Claim Rule. According to the FTC, the two, taken together, “would strengthen the agency’s tools to curb deceptive earnings claims in industries where they are pervasive: multi-level marketing…
FCC Issues FAQs for Lead Generation One-to-One TCPA Consent Rule
By Richard B. Newman | | Advertising and Marketing, FTC, Lead Generation, Telemarketing
On December 23, 2024, the Federal Communications Commission issued FAQs: One-to-One Consent Rule for TCPA Prior Express Written Consent. What is the FCC’s New One-to-One Consent Rule In December 2023, the FCC adopted new rules in the Second Report and Order to combat unwanted and illegal telemarketing calls and texts, including a rule that closed…
FTC Scrutinizing Healthcare Lead Generators and Marketers as Open Enrollment Begins
By Richard B. Newman | | Advertising and Marketing, FTC, Lead Generation, Telemarketing
The Federal Trade Commission is closely scrutinizing the healthcare lead generation and marketing industry. On December 10, 2024, the Federal Trade Commission announced that it has sent warning letters to 21 companies that market or generate leads for healthcare plans. The letters were sent as open enrollment season for healthcare plans is ongoing. They provide guidance and…
FTC Announces Final “Click-to-Cancel” Recurring Subscriptions and Memberships Rule
By Richard B. Newman | | Advertising and Marketing, FTC, Internet Law
On October 16, 2024, the Federal Trade Commission announced sweeping changes to the Negative Option Rule. The final “click-to-cancel” rule will require sellers to make it as easy for consumers to cancel their enrollment as it was to sign-up. Most of the final rule’s provisions will go into effect 180 days after it is published in…
TCPA Rules on Revoking Consent for Unwanted Robocalls and Robotexts Effective April 2025
By Richard B. Newman | | Advertising and Marketing, Lead Generation, Telemarketing
On October 11, 2024, the Federal Communications Commission announced that the effective date for Telephone Consumer Protection Act (TCPA) rules on revoking consent for unwanted robocalls and robotexts is set for April 11, 2025. On February 15, 2024, the FCC adopted the TCPA Consent Order in the above-captioned proceeding. In that rulemaking, the FCC adopted…
Table of Contents
- Lead Generation One-to-One TCPA Consent Rule and Marketing Contract Considerations
- FTC Proposes Changes to Business Opportunity Rule to Deter Deceptive Earnings Claims – Republican Commissioners Dissent
- FCC Issues FAQs for Lead Generation One-to-One TCPA Consent Rule
- FTC Scrutinizing Healthcare Lead Generators and Marketers as Open Enrollment Begins
- FTC Announces Final “Click-to-Cancel” Recurring Subscriptions and Memberships Rule
- TCPA Rules on Revoking Consent for Unwanted Robocalls and Robotexts Effective April 2025
- Archives