Internet Marketing Law Blog
FTC Explores Environmental Claims and Civil Penalty Rulemakings
By Richard B. Newman | | Advertising and Marketing, FTC, Internet Law, Lead Generation, Privacy, Privacy and Data Security
On May 23, 2023, the Federal Trade Commission hosted a national workshop designed to consider the current state of recycling practices and recycling-related advertising. This follows an FTC announcement in December 2022 that the agency was seeking public comment on potential updates and changes to its ‘Green Guides’ for the use of environment marketing claims. …
FTC Obtains $16.7M Judgment Against Principals and Celebrity Endorsers of Real Estate Investment Training Program
By Richard B. Newman | | Advertising and Marketing, FTC, State AGs, Telemarketing, Uncategorized
On May 22, 2023, the Federal Trade Commission announced that as a result of a lawsuit filed along with the Utah Division of Consumer Protection, the principals of a Utah-based real estate investment training company will pay $15 million and be banned from selling money-making opportunities under a court order they have agreed to. In…
FTC Compliance and Defense Lawyer Discusses Existential Threat to Lead Generation Industry
By Richard B. Newman | | Advertising and Marketing, FTC, Internet Law, Lead Generation, Privacy, Telemarketing
As previously blogged about here, the FCC recently proposed a rule that would turn the lead generation on its head. The proposed new rule goes quite a bit further than simply requiring wireless carriers to block texts from illegitimate numbers. See more, here. In addition to carrier investigation and blocking obligations, as well as an extension of DNC…
Roundup of Recent Deceptive Pricing and False Sense of Urgency Lawsuits
By Richard B. Newman | | Uncategorized
As discussed here, the FTC’s Deceptive Pricing Guides address different types of pricing representations. These include, without limitation, representations that a current price is a sales price or a discount from the former price, comparison prices and special prices based upon the purchase of other products (e.g., Buy-One-Get-One – “BOGO” offers). Generally speaking, advertisers must…
FTC Continues Assault on Sham Charities and Fundraisers That Participate in the Deception
By Richard B. Newman | | Advertising and Marketing, FTC, State AGs, Telemarketing
In 2018, the Federal Trade Commission announced “Operations Donate with Honor,” as law enforcers united to challenge deceptive fundraising. At the time, 54 Attorneys General from all 50 states, the District of Columbia, American Samoa, Guam, and Puerto Rico, and 16 additional state agencies that oversee charities joined forces to announce a coordinated effort to…
FTC Legal Regulatory Considerations for Ecommerce Investment Management Providers
By Richard B. Newman | | Advertising and Marketing, FTC, Internet Law, State AGs
The Federal Trade Commission and state attorneys general continue to aggressively investigate and prosecute those that advertise, market, distribute, promote and sell certain kinds of ecommerce management, business coaching, work-from-home and investment programs. In late 2022, the Federal Trade Commission announced that it was exploring changes to the Business Opportunity Rule in order to broadly expand on…
Table of Contents
- FTC Explores Environmental Claims and Civil Penalty Rulemakings
- FTC Obtains $16.7M Judgment Against Principals and Celebrity Endorsers of Real Estate Investment Training Program
- FTC Compliance and Defense Lawyer Discusses Existential Threat to Lead Generation Industry
- Roundup of Recent Deceptive Pricing and False Sense of Urgency Lawsuits
- FTC Continues Assault on Sham Charities and Fundraisers That Participate in the Deception
- FTC Legal Regulatory Considerations for Ecommerce Investment Management Providers
- Archives