Internet Marketing Law Blog
FTC Grants Petition to Modify Online Tracking Order
By Richard B. Newman | | FTC, Privacy and Data Security
In August 2009, a final order was entered in a matter initiated by the Federal Trade Commission against Sears Holdings Management Corporation. According to the FTC, from 2007 through 2008 Sears utilized a downloadable software application that collected sensitive information from users without disclosing its data collection practices. In part, the order obligated Sears to…
Brain Supplement Manufacturer Seeks Judicial Confirmation Regarding Claim Substantiation
By Richard B. Newman | | Advertising and Marketing, FTC
Prevagen is a dietary supplement that purports to support healthy brain function. Its manufacturer, Quincy Bioscience, is requesting that a federal appeals court affirm a lower court’s recent decision to dismiss dismissing a deceptive advertising lawsuit filed against the company by the Federal Trade Commission and the New York Office of the Attorney General. The…
California Attorney General Charges Operators of Alleged Cyber Exploitation Website
By Richard B. Newman | | State AGs
On May 16 ,2018, California Attorney General Xavier Becerra announced charges of extortion, money laundering and identity theft against four defendants allegedly connected to Mugshots.com. The website utilizes data from law enforcement and publishes it without consent. According to reports, when subjects request removal of their booking photos, they are routed to another website and charged…
By Richard B. Newman | | Advertising and Marketing
On May 10, 2018, the Ninth Circuit issued an opinion that affirmed in part and reversed in part an Oregon district court’s preliminary injunction prohibiting Skechers USA, Inc. from selling shoes that allegedly infringe and dilute Adidas America, Inc.’s Stan Smith trade dress and Three-Stripe mark. Affirming in part, the court held that the district…
The FTC’s “Gut Check” Guide for Identifying Deceptive Weight Loss Claims
By Richard B. Newman | | FTC
The Federal Trade Commission consistently initiates investigations and enforcement actions designed to curb misleading claims for products promoting easy weight loss and slimmer bodies. In doing so, the FTC has provided guidance for advertisers and publishers of weight-loss claim “red flags” that are likely to draw the ire of a regulator. The guidance is entitled,…
FTC Commissioner Wants More Aggressive Penalties for Repeat Offenders
By Richard B. Newman | | FTC
The Federal Trade Commission’s enforcement program is designed to ensure that defendants under court order for FTC Act violations do not become repeat offenders. Rohit Chopra, a Trump appointee to the Federal Trade Commission, wants the agency to take a more aggressive stance. On May 11, 2018, Mr. Chopra issues an official statement declaring that “the credibility of…
Table of Contents
- FTC Grants Petition to Modify Online Tracking Order
- Brain Supplement Manufacturer Seeks Judicial Confirmation Regarding Claim Substantiation
- California Attorney General Charges Operators of Alleged Cyber Exploitation Website
- Court Rules That Use of Competing Trademark in Metatags Supports Finding of Infringement
- The FTC’s “Gut Check” Guide for Identifying Deceptive Weight Loss Claims
- FTC Commissioner Wants More Aggressive Penalties for Repeat Offenders
- Archives